Microsoft aggressively promotes Windows 11, declaring 2025 'the year of the Windows 11 PC refresh,' while Windows 10 support ends in October 2025. Despite hyping up new features and AI capabilities, user uptake remains low, with Windows 10 still dominant. Microsoft's AI-powered PCs also face criticism for lacking productivity benefits.
Microsoft is continuing its push for users to adopt its new software paradigm, declaring 2025 'the year of the Windows 11 PC refresh' and reminding everyone that Windows 10 's end-of-support date is just around the corner. Today by Microsoft EVP and consumer chief marketing officer Yusuf Mehdi ahead of CES 2025, which opens tomorrow in Las Vegas.
Mehdi focused on hyping up all the new 'We believe that Windows 11 is available at a time when the world needs it most – providing advanced AI capabilities and modern security benefits that customers expect in 2025 and beyond,' Mehdi said. 'As the world moves with us to Windows 11, we will welcome them with new features, enhanced security, improved functionality, and the familiar Windows experience they know and love.' Not that users have much of a choice to move with Microsoft to a Windows 11 world - support for Windows 10 ends on October 14, 2025, after which date the then 10-year-old OS will stop receiving security or feature updates. Mehdi describes this as 'helping customers stay protected by moving to modern new PCs,' but the marketing speak doesn't necessarily line up with reality. According to StatCounter, with Windows 10 still present on more than 60 percent of PCs as of the end of 2024. Microsoft, meanwhile, continues to tout its Copilot+ branded AI PCs as 'the fastest, most intelligent' machines around that 'set new benchmarks for speed, intelligence and security,' but that hype doesn't match up with user experience, either. Whom-whomp: AI PCs make users less productive appear willing to budge on the steep hardware requirements for Windows 11, and is prepared to consign lots of PCs to the recycling pile come October. Even without responding to questions for this story, Redmond's position was made quite clear by Mehdi's blog post: The Windows shop is going to keep hyping Windows 11 and trying to sell the public on its AI OS vision, whether customers like it or not
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