Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
has been busy this week, announcing a slew of new AI tools as well as new Surface Laptops decked out with Qualcomm’s Snapdragon X Elite chips. And the company is making no secret of its direct competitor here. Yep, Microsoft really wants to take the
Microsoft just did a live batch photo editing comparison between their new Surface Laptop and the MacBook air M3. Theirs handled the job almost twice as fast ... Love when tech companies directly address the competition #MicrosoftEvent pic.twitter.com/V2l4oRuqL3While it's not unusual to hear brands declare their products superior to their competitors, Microsoft's confidence here is curious, since Apple's shift to its own M-series silicon chips has so far blown away the competition.
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