Google has dominated two core elements of the way we use the internet. The rise of new AI tools means those near-monopolies are looking shakier than they have in years
Microsoft’s bid to disrupt Google’s dominance of core internet functions—Google holds some 93% of the worldwide search engine market share and 65% of the browser market share, according to
—suggests that even as Nadella continues with mass layoffs amid a darkening economic climate, he also believes that the potential opportunities arising from AI are worth betting big on.. “It’s a new paradigm. It’s a new day, and search innovation is back into the forefront. The fact that the largest software category with the best economics is back in [the] contest is just fantastic.”
Even if Google is able to hold onto its dominance of web search, the presence of viable competition in the form of Microsoft could have big repercussions for the shape of the tech industry. Google currently pays Apple $15 billion per year to be the default search option on the iPhone; Microsoft may attempt to offer Apple more in order to win Bing a large chunk of new users, Alexandr Wang, the CEO of Scale AI,on Twitter.
But Google may have other tricks up its sleeve. In his announcement Monday, Pichai mentioned Google’s text-to-image software Imagen and its text-to-music tool MusicLM, both of which are currently not accessible for public use. “We’re working to bring these latest AI advancements into our products,” Pichai wrote.
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