Xbox president Sarah Bond announced Microsoft's mobile gaming store for iOS and Android will launch on the web first.
Microsoft has been talking about plans for an Xbox mobile gaming store for a couple of years now, and the company now plans to launch it in July. Speaking at the Bloomberg Technology Summit earlier today, Xbox president Sarah Bond revealed the launch date and how Microsoft is going to avoid Apple’s strict App Store rules. “We’re going to start by bringing our own first-party portfolio to , so you’re going to see games like Candy Crush show up in that experience, games like Minecraft,” says Bond.
Microsoft had been building this store in anticipation of companies like Apple and Google being forced to open up their mobile app stores, but it’s clear Microsoft isn’t willing to wait on the Digital Markets Act to shake out in Europe or any potential action in the US. A web-only mobile store will be challenging to pull off, and it’s not immediately clear how Microsoft will position this as an alternative to these mobile games already existing on rival app stores.
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