Microsoft has said 10 years is long enough for Sony to develop rival offerings to the Call of Duty franchise should Xbox acquire Activision’s shooter series
It wrote: “According to a 2019 study, ‘The importance of Call of Duty to entertainment, in general, is indescribable’. The brand was the only video game IP to break into the top 10 of all entertainment brands among fans, joining powerhouses such as Star Wars, Game of Thrones, Harry Potter and Lord of the Rings.
“Call of Duty is so popular that it influences users’ choice of console, and its community of loyal users is entrenched enough that even if a competitor had the budget to develop a similar product, it would not be able to rival it.”Microsoft suggests Call of Duty would be optimised for PlayStation if its Activision deal goes throughIn Microsoft’s newly published response to the CMA, it noted that the 10-year term is longer than or equal to previous licensing remedies imposed in other mergers.
“While Microsoft is prepared to continue to discuss this constructively with the CMA, there is no basis for extending the remedy beyond the period proposed by Microsoft,” it claimed.
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