Microsoft shakes up Xbox marketing as key exec departs for Roblox

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Microsoft shakes up Xbox marketing as key exec departs for Roblox
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Microsoft is shaking up its Xbox marketing teams. The shake-up comes amid the departure of another key Xbox executive.

Microsoft is losing another key Xbox executive at the end of the month. Xbox chief marketing officer Jerret West is leaving Microsoft to join Roblox as its new CMO and head of market expansion. Microsoft Gaming CEO Phil Spencer confirmed the move in an internal memo to Xbox employees today, which was obtained by The Verge.

> On behalf of Team Xbox, I’d like to thank Jerret for everything he accomplished. During his time here, Jerret was instrumental in launching and growing communities like our Xbox social universe to 120M followers strong, and product expansion like Game Pass which is now available in more than 80 countries worldwide. He oversaw the creation and delivery of global marketing campaigns for numerous games, platforms and brand moments such as this year’s momentous Xbox Games Showcase.

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