In 2027 a quarter of PCs won’t use x86, and Redmond wants its ecosystem ready
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Citing research from analyst firm Counterpoint that finds Arm-powered PCs will enjoy 25 percent market share by 2027, up from 14 percent today, Microsoft’s corporate veep for customer experience engineering Mike Adams, proclaimed “app compatibility for Windows on Arm is essential to the continued viability of your apps!”
And essential to the viability of Windows on Arm, which will be less attractive if buyers perceive it can’t handle their favourite programs. Microsoft therefore needs to make sure Arm-powered PCs don’t miss out, or hardware manufacturers will also eschew the platform, meaning the software giant misses out on Windows license revenue and the chance for further subscription loot as users sign up for its 365 suites.
Adams’ post states that most software written for Windows “just work under emulation”, but also advises “developers can port their apps to run natively with minimal effort”, leaving it unclear if the purpose of this program is to have developers convert their x86 code to Arm-native apps or just ensure their existing code runs under emulation. The post, for what it’s worth, describes the experience of working with Microsoft to develop native apps.
Adams’s post described Arm devices as “lightweight, have lightning-fast connectivity, offer extended battery life, and have advanced camera and audio capabilities in addition to many other benefits.” Those benefits, he argues, “can drive increased customer adoption of Arm devices which is driving more ISVs to develop Arm-optimized versions of their applications.
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