Frasers CEO Michael Murray says his father-in-law can't understand why people spend so much on luxury fashion.
Mr Ashley, 58, is still the majority shareholder in Frasers Group and Mr Murray says his father-in-law is very much involved in the business.
"He's making sure the back-end system and the logistics keep up with the front end. That's what he spends his day and night thinking about." If you look around the Flannels store on London's Oxford Street, you will see on display sports tops for £600, trainers for £400 and hoodies for £300. There are certainly no 2-for-1 sock deals, which you will still spot in the Sports Direct store that stares at it from over the road.So what does Mr Ashley make of Flannels?
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