Attendances fell at Unai Emery’s Arsenal press conferences but managers need to lead by words now as well as deeds to uphold a club’s profile and Mikel Arteta has made a good start
The global success story that is the Premier League has had certain core drivers – money, slick marketing, talent, money, content, exposure, more money – and morphing from the monster have been particular phenomena. As Arsenal presented Mikel Arteta as their new manager on Friday evening, one of them felt particularly relevant. It is the personality cult of the manager.
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