Milan’s Bulgari Hotel, a Hospitality Gem, 20 Years On

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Milan’s Bulgari Hotel, a Hospitality Gem, 20 Years On
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Milan's Bulgari Hotel is marking 20 years since first opening its doos, with expanded suites and spa and a new fitness space.

brands moving into the hospitality sector, foreseeing its potential and building it into a real business that now comprises nine units — with more to come. Thefamily and then-CEO Francesco Trapani “when they boldly decided to step into what we call the experiential luxury which didn’t exist before, the first brand ever in luxury to do so.

Trapani recalls that “at the time , growth was driven by the differentiation of product and distribution network and we wanted to open up to new ventures, as we had done before with perfumes, with projects that would fuel prestige.” “While we would bring to the table our design concept and standard of service, we knew that if the chef decided to run away with a ballerina, Marriott would know what to do,” Trapani says with a chuckle., exalted with handcrafted decorations and furniture made by Italian companies, such as upholstered items by B&B Italia and Maxalto and and silk carpets by Altai in Rome, for example.

The Milan hotel in Via Privata Fratelli Gabba, located in an 18th-century Milanese palazzo, “represented a moment of fundamental importance to crystallize what was only a vision, to write a new page in the history of hospitality, transferring all of the Bulgari brand values in this sector. In Milan, we learned how important was the choice of a location with extraordinary characteristics, in this case the garden and the closeness to the shopping Golden Mile ,” he adds.

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