The virtual blocks and pixellated landscapes of Minecraft, the video game that has entranced a generation, are set to spawn in the real world after an £85 million deal was struck.
The virtual blocks and pixelated landscapes of Minecraft, the video game that has entranced a generation, are set to spawn in the real world.
The endgame, according to Kayleen Walter, vice-president of franchise development at Microsoft, is to develop the brand and its community, giving fans the opportunity to immerse themselves in its world of clunky blocks and strange creatures. The makers of Minecraft have agreed an £85 million deal with Merlin Entertainments to bring immersive Minecraft attractions - like the one imagined here - to the UK and US
At the start of the game, players emerge into a vast world of plains, forests, caves, mountains and oceans. There is no pre-determined goal, with players free to roam as they wish. It was only a matter of time before the phenomenon reached the real world and, while Merlin has never previously forged a global partnership with a gaming brand, Minecraft fans can draw encouragement from the company’s track record in creating experiences around franchises such as Jumanji and Peppa Pig.
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