Principal Analyst, FinTech
Miro, the online collaboration software provider, recently introduced Innovation Workspace, which it touts as the most significant product update in the company’s history. This AI-powered platform is designed to optimize the product design and innovation process; more than that, it signals a big shift in Miro’s strategic direction and its position within the broader collaborative workspace market.
Second, on the competitive front, this launch could reposition Miro within its market. Miro has a strong reputation for visual collaboration and innovative features. However, with Innovation Workspace, Miro could be evolving from a whiteboard provider into a comprehensive solution for managing the whole innovation lifecycle.
If organizations require that granular task level detail within Miro, many of these leading project management tools can be integrated directly into the canvas or through third-party integrations such as Zapier. Still, addressing Miro’s project management limitations through add-ons can lead to a complex ecosystem. Organizations could need to integrate multiple vendors’ solutions and manage an expanding tech stack.
First, the AI features are a great launching point for achieving higher-quality outputs in less time. For example, I built a quick mind map for a basic application, shown in the first picture below. Frankly, it was only an okay first draft; it would need many more iterations to make it usable by a team of product managers and architects. But by taking my basic thoughts and putting them into the AI generator, I produced a much better revised draft, which is shown in the second picture below.
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