Misleading and low-quality Mpox health information in TikTok videos Mpox GlobalHealth Healthcare PublicHealth TikTok GlobalHealthBMJ StGeorgesUni VCUresearch Texas_Heart UTAustin
By Neha MathurMar 21 2023Reviewed by Benedette Cuffari, M.Sc. In a recent article published in the journal BMJ Global Health, researchers analyze TikTok videos on mpox for their content, information quality, and engagement.
Users in the United States of America spend an average of 45.8 minutes each day watching TikTok videos on health-related information. For example, during the coronavirus disease 2019 pandemic, physicians and public health departments also used TikTok to promote knowledge regarding COVID-19 and correct misinformation about this disease.
Previous studies have assessed the quality of the information in video content on COVID-19 and other diseases like Takotsubo syndrome and their engagement with the audience. Engagement analyses help acquire more views, likes, and comments on posted content. TikTok videos were evaluated for content quality, particularly when discussing topics related to mpox disease features and treatment options. An instrument called DISCERN allowed the researchers to assess these videos and their information quality based on a prespecified criterion laid out by the Journal of the American Medical Association .
TikTok content on mpox was mostly fragmented and unreliable, which implied it could have impacted public agencies' efforts to disseminate detailed and precise mpox information. A lack of scientific supervision when creating social media content was also evident. The multiple linear regression analysis showed that information about the quality of treatment choices and people in the video were standalone determinants of audience engagement. The DISCERN category also assessed audience engagement; however, videos addressing mpox management modalities mainly drove audience engagement.
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