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In a major twist on traditional beauty pageants, the inaugural “Miss AI” pageant is showcasing contestants who exist solely in the digital realm, created using generative AI. Although the women may be purely digital, in the face of beauty pageants selecting transgender winners, Miss AI may be a refreshing return to traditional beauty standards.that the world of beauty pageants is undergoing a significant transformation as the first-ever “Miss AI” pageant takes center stage this month.
However, some experts and observers have expressed concerns about the lack of diversity among the Miss AI finalists. Sally-Ann Fawcett, a beauty pageant historian and Miss AI judge, hopes to change these stereotypes “from the inside” by focusing on the messaging around the AI beauty queens rather than solely on their appearance. She believes that the contest should showcase a more diverse range of AI models, including those of different genders, sizes, ages, and with unique flaws.
The Miss AI contestants aren’t just being judged on their appearance and messaging; they are also evaluated based on the skill with which their creators employ AI technology to make them look hyperreal and the depth and speed of their audience engagement on social media. Creating a photorealistic human is a complex task, but the pageant’s primary focus is on showcasing AI as a marketing tool, specifically in the realm of AI influencers.
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