The director of football external relations will be taking on an additional responsibility that will benefit Tiger athletes.
The Missouri athletics program continues to make new developments this summer, as one assistant athletic director will be taking on an additional responsibility that will benefit Tiger athletes,"Sources: Missouri asst AD/Director of Football External Relations Brad Larrondo will be the CEO of Every True Tiger Brands, an NIL Marketing and Branding agency for Missouri athletes," Thamel wrote on X .
The website also states that the mission is to "deliver exceptional service to a wide range of clients" and that they are "committed to providing innovative ideas that continuously bolster the student-athletes’ NIL experience." Larrando took an assistant athletic director position at Mizzou in March of 2023. Prior to his time in Columbia, Mo., he was the associate athletic director/football chief of staff at Auburn University from 2021-early 2023 and was the senior associate athletic director at Boise State University from 1994-2021.
Mizzou athletics have made a ton of changes this year, including when former athletic director Desireé Reed-Francois took the same role at the University of Arizona and former Memphis AD Laird Veatch became the Tigers' new AD on April 23.Hunter De Siver is a recent graduate from the University of Alabama, earning a degree in sports media.
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