Mizuho: Apple-Affirm partnership could boost gross merchandise volume by 35%
) Pay on Thursday, noting that the new partnership could drive an incremental Buy Now, Pay Later opportunity worth around $12 billion for Affirm, representing a potential growth of 35% compared to fiscal year 2025 consensus volume estimates.
Mizuho's analysis suggests that the recent surge in Affirm's stock price following the announcement of the Apple Pay partnership could be justified, as the potential upside is not currently reflected in the stock.Analysts estimate that Apple Pay represents about $265 billion of e-commerce payment volumes in the US. This estimation is based on a recent report by Worldpay, which stated that Digital Wallets accounted for around $750 billion in the US volume in 2023.
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