Major League Baseball is behind a venture to offer ballpark food from hundreds of locations, mirroring a NASCAR initiative that also utilizes IHOP kitchens.
The concept is curious. Turn 347 International House of Pancakes locations nationwide into ghost kitchens that produce ballpark-themed fast food for delivery and pickup. Ballpark Bites outlets have sprung up seemingly overnight, 44 in California alone, second only to the 76 in Texas. Maybe that's how ghost kitchens roll. Major League Baseball is sponsoring the venture, which mirrors the
Refuels Tenders & Burgers initiative that also utilizes IHOP kitchens — although regrettably neither menu offers the Rooty Tooty Fresh ‘N Fruity. Already, 524 Refuels are in place, and the company motto is 'We're growing FAST!!!' Attaching hugely popular, deeply American professional sports to a fast-food venture is the brainchild of Virtual Dining Concepts, owned by Planet Hollywood founder Robert Earl. The company website boasts of 3,000 virtual restaurants, 2,000 restaurants, 6 million orders, and — apparently — counting. The recipe is simple.
Refuels Tenders & Burgers follows the same script with menu descriptions in overdrive. Choose between Talladega, Hot Lap or Full Throttle tenders, the Daytona Firecracker burger or the Checkered Flag chicken sandwich. Or, as IHOP views them, revenue fuel. “Our work with and the three brands we’re implementing will be a growth driver for our restaurants, specifically as we look at non-peak hours during lunch, dinner and late night,” IHOP president Jay Johns said in a statement.
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