Moët & Chandon has teamed up with chef Yannick Alléno and fashion designer Charles de Vilmorin on a Champagne pop-up ahead of the Paris 2024 Games.
Moët & Chandon has joined forces with Michelin-starred chef Yannick Alléno and fashion designer Charles de Vilmorin to ring in the Paris 2024
Moët & Chandon cellar master Benoît Gouez is in charge of the drinks menu. The venue is part of a push by theA bottle of Moët & Chandon Impérial Champagne at the Moët in Paris pop-up.“It’s the perfect occasion to attract probably a consumer that has not experienced Champagne yet, or is new to the category,” says Sibylle Scherer, who took over as chief executive officer of Moët & Chandon in July.
“Fashion should and will play an integral role for us in the future, be it in creating experiences, collaborating together on products or collaborating with creative talent such as photographers,” says Isabel May, chief marketing officer at Moët & Chandon. “It’s symbolic in a way. It’s my son’s restaurant and we want to celebrate life,” Alléno says. “He was gone before he could really see his project take off, so we’re doing everything we can for this place to be as lively as possible.”
“A lot of people are coming from around the world. We have to take good care of them while they’re here,” he adds. “This event is all about promoting friendship.”“We’re making lollilops like the ice lollies we used to eat as kids, but with Champagne, a celery extract and elderflower,” he says. Alléno believes his extractions can even given athletes an edge heading into the Olympics. He recently started working with Brazilian fencer Nathalie Moellhausen on a special diet as she prepares to compete for Brazil at the Paris Games.
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