Molly Mae Hague looks amazing as she gives fans first look at new maebe clothing line
Molly-Mae risks losing all her fans after Maebe restock sells out in THREE minutes - we think she used a clever trickAnd yes, I find it hard to believe that the pricey buys, which many of us simply can’t afford, sold out in less than five minutes.I mean, after all, it takes longer than that to add items to your cart and type in your card details.
At the same time, one fan claimed: “That wasn’t a restock”, which another expressed: “I was on at 7pm sharp and everything was still “sold out “ or coming soon. There were no jeans, blazers etc available at 7pm.”. This marketing strategy seems very calculated and makes me feel like you are taking your fans for a ride to make them want it more, that feels off.
Recently, she’s even ditched her Love Island fiance, and father of her child, Tommy Fury - amid allegations of infidelity. So it was inevitable that her exclusive clothing collection, maebe, would be as far removed from glamorous bodycon party dresses as possible., was tipped to sell out almost straight away. It features tailored oversized blazers, sharp shirts and denim - all in Molly’s signature neutral palette.
One fan commented on the maebe Instagram saying: ‘I can already feel my bank account emptying’, with another echoing the same thought, saying, ‘I’m going to have no money left.’ Molly, who is from Hitchin, Hertfordshire, knows that the key to her success is her fans - she has built up a loyal following and they are obsessed with her style so much that they want to be just like her.However, she’s also a shrewd businesswoman. Arguably the most successful contestant to come out of the villa to date, she’s already had six figure clothing deals and a successful beauty range.
In the campaign images featuring Molly herself she looks somewhat glum - and who can blame her after the shock split from Tommy Fury last month - but it’s clear that things are looking up for her.
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