Starting salaries will increase to between £11 and £12 an hour from April - but GMB union members want at least £15.
Amazon previously increased base pay by 50p to a minimum of between £10.50 and £11.45 per hour last year and said over the past seven months it had gone up by 10%.
But Amanda Gearing, GMB Senior Organiser, said:"We're listening to Amazon workers and the message is very clear: this new pay rate is an insult.Image:Striking worker Darren Westwood said:"Nobody believes that the extra 50p per hour we've won at Coventry is remotely enough to live on. "We know we're worth more - that's why we will be stepping up the action and appealing to workers in other Amazon sites to join us in the strikes."The announcement comes as the UK National Living Wage - which does not apply to apprentices or workers aged under 23 - is set to rise by 9.7% in April to £10.42 an hour.An Amazon spokesperson said:"Over the past seven months, our minimum starting pay has risen by 10%, and by more than 37% since 2018.
"These are just some of the reasons people want to come and work at Amazon, whether it's their first job, a seasonal role or an opportunity for them to advance their career."Amazon workers stage their first ever UK strikeIt comes after the online retail giant revealed earlier this month that it plans to
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