55% say they are more likely to watch now than they were twelve months ago
More than half of UK adults have tuned in to watch women’s football over the past twelve months, according to new research from UK beer brand Carling. In a poll of more than 2,000 UK adults, Carling – sponsor of the Adobe Women’s FA Cup – found more than three in five men have watched a match over the past year and nearly half of women, with those aged 25-34 the most avid viewers .
And with pubs across the country looking for opportunities to get customers through the door, 32% of people said they would be more likely to visit their local if they had women's football on the TV. When watching a match, a lager or a soft drink are the top choices of drink for one in five , while cider is preferred by 12% and a glass of wine for 11%.
“Carling’s identity has its roots in football and our partnership with the Adobe Women’s FA Cup is a perfect match, helping us to promote the incredible game which continues to gain more and more fans. In fact, last weekend’s final at Wembley was a sell out for the second year running, proving its popularity.”
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