Morrisons supermarket chain faced widespread customer dissatisfaction on one of the busiest shopping days of the year due to an IT system failure.
Morrisons shoppers faced frustration on one of the busiest shopping days of the year as the supermarket experienced an IT glitch. Customers were unable to access discounts with their More loyalty card due to system issues. This led to some experiencing delays or cancellations with their festive online orders and click-and-collect reservations. Morrisons attempted to compensate with a 10% off promotion on Christmas food and drinks, but some customers reported it wasn't honored.
Complaints on social media highlighted issues with loyalty card discounts not being processed at checkouts, with some customers stating they paid significantly more than expected. One customer shared an image of an error message on a self-checkout screen stating, 'We are really sorry some promotions and discounts are not working at this time.' Another customer reported not receiving the advertised discount despite speaking with a staff member. Steve Dresser, CEO of Grocery Insight, commented that it's hard to imagine a worse time for IT systems to fail. The Morrisons website also faced issues with error messages indicating server problems
IT Glitch Morrisons Christmas Shopping Loyalty Card Technical Difficulties
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