The supermarket is taking on Aldi and Lidl by offering similar limited-time discounts in 450 stores.
Morrisons is rivalling Aldi and Lidl by making its "when it's gone, it's gone" discounts a permanent fixture in nearly all of its stores.
Similar to its budget rivals' iconic "Specialbuys" range, Morrisons' deals will be available for a limited amount of time. Each set of deals are said to be available to buy for three weeks only, with new products being added weekly. And products from big name brands are also included in the deals. From homeware brands such as Kitchenaid and Green Pan to licensed kids toys from Barbie and Peppa Pig, there will be a wide selection to choose from.
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