Morrisons plans to open hundreds more convenience stores by next year, its chief executive has revealed.
The Yorkshire-based supermarket giant currently has more than 1,600 Morrisons Daily stores around the country and in a new trading update, CEO Rami Baitiéh said it now hopes to increase this figure to 2,000 by 2025. The Morrisons Daily brand was launched in 2015 shortly after the sale of its M Local range of shops.
“Over the last eight months we have listened carefully to over 340,000 customers, colleagues and suppliers and the insights from this exercise are helping to refine and shape the activity in all three pillars of our strategy: commercial excellence, operations optimisation and new value creation. It’s clear that availability and our loyalty scheme are the two areas our customers talk about the most and so we are focusing intensively on these areas.
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