Creative Bloq's most read interviews from 2024. Including insights from Adobe's AI Vice President, the designers behind Pentagram's Reddit rebrand, and more.
We love talking to creatives, finding out about how they work, what they've been up to and asking their opinions on the latest happenings in the creative industries. Last year, we published more interviews than ever on Creative Bloq. Here, we're taking a look back at the most read interviews of 2024, ranked from 10-1.
For more insight into our popular stories from last year, read our MAX 2024 our digital arts and 3D editor, Ian Dean, had the chance to sit down with Adobe's Vice President of Generative AI, Alexandru Costin. Alexadru set out the company's approach to AI and how it's been influenced by a track record of introducing disruptive technology. The headline was clear: use AI or fall behind. He told us at a briefing from MAX 2024,'we're embracing the technology, we're putting it in our tools, and we're asking you and hoping you use it, because you can be very successful in this new world use the tech. If you don't use the tech, you won't compete with other creatives that use the tech.'Undoubtedly it’s easier for animation studios to have an in-house style, but this isn’t the path DreamWorks Animation decided to take when adapting the illustrated children’s novel The Wild Robot by Peter Brown, where a ROZZUM unit 7134 robot gets stranded on an isolated island teeming with wildlife. “The magic is in how every aspect of this movie, we altered the animation process to fit the style and story that we’re trying to tell,” stated Chris Sanders, the film’s writer and director when we spoke to him last year.Daily design news, reviews, how-tos and more, as picked by the editors. Reddit has been described as the heart of the internet, so when design firm Pentagram was tasked with rebranding the site, it was no mean feat. As a frontrunner in the design sphere, Pentagram naturally approached the rebrand with methodical precision, intending to capture the playfulness of Reddit while refining the core of its identity. With a new 3D logo, refined typography and fresh brand motifs, Pentagram's rebrand extracts the essence of Reddit's internet legacy. As part of ourseries, we caught up with Pentagram partner Natasha Jen who led the project, to discuss the meticulous efforts to dissect and rebuild Reddit's visual identity.Shan reveals more of his workflow and how he creates the clean, intricate line art of his best illustrations.LeiaPix, which quickly turns 2D illustrations into 3D animation is ideal for bringing a sketch, painting or scene to life. LeiaPix is akin to turning your 2D art into short stereoscopic animations that feel like old lenticular images. We caught up with the developer behind the tool, David Sitbon, to find out more.05. Digital artist Guillermo Flores Pacheco is'very proud' to be the first Mexican artist to design a Adobe Photoshop splash screen'It's like a dream come true!' declares Mexican artist Guillermo Flores Pacheco when we asked how it felt to be the first artist from his country to be asked to design a 'Adobe invited artists from all over the world and I am the only Mexican, which makes me feel very proud for this great achievement. I would like to share my story with hundreds of Latin creatives in the world. I think that many young people could be inspired and continue dreaming,' says Guillermo.Jessica Hische is an American lettering artist who also teaches, owns physical stores, writes and illustrates picture books, and many more things besides. Our deputy editor, Rosie Hilder, met her on her 40th birthday, just before her talk at OFFF Barcelona, where she talked the audience through what she's learned each decade of her career. It was an uplifting and inspiring talk, and our chat was no different, spanning why people get mad about logos changing, how she always tracks every step of her creative process and which social media platform she'd join if she was starting out today.Leticia Gillett is an experienced 3D artist, her CV lists Disney Consumer Products, Blizzard Entertainment where she worked as a 3D character artist on Overwatch, she was a 3D modeller at Dreamworks and joined Netflix Animation as a character development artist. Between shifts making everything you love, Leticia finds time to teach.for iPad in beta Leticia has found her workflow changing. The artist tells us she’s never been one for sketching on paper or drafting ideas in books, and prefers to design directly into 3D, which has always meant a day’s work begins and ends at her desk
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