MotoGP has signed former NBA senior vice president Dan Rossomondo as its new commercial officer.
Following Arroyo’s departure earlier this year, Rossomondo arrives at Dorna, the MotoGP promoter and organiser, after 15 years working at the NBA, having most recently held the position of senior vice president for global partnerships and media.
In the NBA, Rossomondo also held roles related to marketing, where he oversaw international business development and sales to the media. In addition to directing MotoGP’s commercial department, Rossomondo will also lead the group in charge of the digital business, aiming to expand its presence and scope.
The move to launch the MotoGP sprint race weekend format had received a mixed reaction from the riders, mostly notably from 2021 world champion Fabio Quartararo who disagreed with the format compared to some of his rivals, while the reaction to the new format has also been very positive, particularly from television rights holders, sponsors and fans.
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