As labour markets and production techniques for gaming converge with those of the film business, game studios are becoming more focused on monetising a few successful franchises
techniques. In Los Angeles actors and writers increasingly divide their time between filmed and interactive entertainment: Keanu Reeves had a role in “Cyberpunk 2077”, and George R.R. Martin, creator of the Game of Thrones series, wrote the backstory for “Elden Ring”, one of last year’s biggest games. The only bit of Hollywood that hasn’t translated to gaming is comedy, which one developer attributes to games’ long gestation periods: “No joke is funny for three years.
More sophisticated games make better material for film adaptation, notes Mr Qizilbash. Today’s producers, who grew up with games, are keen. “If you talk with Hollywood people, they’re big fans of gaming. They know all ours,” says Utsumi Shuji of Sega, who likens his company to a “treasure island” of properties that are ripe for exploitation.
The same digital “assets” could one day be shared between games and movies. For now, a game’s environment is more interactive than a film’s; and films’ backdrops are higher fidelity than games’. But the two production processes are converging from the gaming side. “The gamemakers have a more demanding set of requirements for these virtual worlds than the film-makers do. So somebody’s going to invest in a [gaming] simulation that’s photo-realistic.
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