Hundreds of jobs are on the line.
Ted Baker went into administration earlier this year Ted Baker, the troubled fashion chain once the go-to brand for young floral print-loving professionals, may soon be gone for good. Founded in 1987, the Scottish design house at its peak had thousands of staff and roughly 500 stores worldwide. But after years of scandals, shoddy bookkeeping and the coronavirus pandemic, the brand’s owners called in the administrators earlier this year.
While the plans haven’t been finalised, the insiders said Ted Baker disappearing from the high street forever is the intention. Ted Baker’s future was thrown into uncertainty in March after a deal between its American owners, Authentic Brands, and a Dutch operating partner collapsed. Administrator Teneo tried to hash out a buyout with House of Fraser, only for the department store chain to pull out.
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