The influence of News Corp is overstated – and politicians need to revamp their tactics and schmoozing accordingly
?” It was the first question Neil Kinnock asked, when a bunch of eager young political advisers setting up a now long-forgotten campaign for Britain to join the single currency begged his advice. By then an EU commissioner, Kinnock had never forgotten the paper’sasking the last person left in Britain to turn out the lights if Labour won. But for decades now, his question has haunted the liberal left.
There’s not enough salt in the world to take with that sentence, coming from a billionaire treated by world leaders like an angry god to be appeased. Murdochinto press misconduct that he’d “never asked a prime minister for anything”, but if so that was perhaps because so many prime ministers scrambled to find out what he wanted without him having to ask.
Wondering what would happen in British politics if Murdoch’s iron grip lessened? Just look around: it’s already happened. Power has been quietly ebbing for years away from his titles, alongside the rest of the mainstream media, towards Facebook and X and YouTube, platforms founded primarily by liberal tech bros and now swamped by white supremacists, Russian propogandists, haters and cranks.
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