Exclusive survey results show consumers are eager to bundle music services with other streaming offerings via telcos or other providers.
in a landscape overcrowded with subscription services, per a recent survey conducted by tech company Bango.
with video streaming platforms such as Paramount+, most music streamers have yet to tap into a potentially underserved market.do exist, but they are few and far between. Hulu is bundled with Spotify for students only, while Amazon Music can be paired with the tech giant’s Prime Video service, Apple One includes both Apple Music and Apple TV+, and YouTube Premium also features YouTube Music.
But the biggest selling point lies in “third-party subscription management,” Malhotra said. In fact, 54% of music streamers polled in the survey would leave their current TV, broadband or mobile provider if a competitor presented an all-in-one subscription platform.
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