Manchester United Supporters Trust (MUST) accuses the club's owners of alienating fans with recent price hikes and calls for a more fan-centric approach.
The Manchester United Supporters Trust ( MUST ) has issued a scathing open letter to the club's owners, blaming them for a disaffected fanbase and urging them to reconsider their recent price hikes. The letter, titled 'A Better Way Forward,' argues that the current ticketing strategy is alienating fans and contributing to the team's poor performance.
MUST claims that the December price increase to £66 per game, coupled with the removal of concessions for children and pensioners, has created a sense of resentment amongst supporters. This discontent, they warn, could lead to widespread rebellion, damaging not only matchday revenues but also sponsor relationships and the club's global brand. The letter highlights a direct correlation between fan dissatisfaction and the matchday atmosphere, stating that a passive or hostile environment at Old Trafford exacerbates the team's struggles, creating a negative feedback loop. MUST proposes several solutions to address the issue, including freezing ticket prices for members and season ticket holders next season, exploring share issues to raise funding, and allowing fans to invest in the club. They also urge the owners to resist the temptation to sell academy products for short-term financial gains and instead prioritize long-term investment in youth development. MUST further calls for greater consultation with fan groups on key decisions that impact supporters, ensuring that fan perspectives are integrated into the decision-making process. The letter comes amidst a turbulent period for Manchester United, who are currently languishing in 12th place in the Premier League. The club's struggles have been compounded by the recent criticism of the owners, who are accused of prioritizing profit over the needs of the fans.
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