Covid hit UK’s ad-dependent broadcasters but rebound is on cards, with Euro 2020 and more
In the second quarter of 2020, spending on TV advertising plunged by more than 40% to £600m, while ITV, a bellwether for the health of the industry, accounting for almost half of all TV ad budgets, experienced theHowever, TV bosses are calling the end of the pandemic for broadcasters, with ad spend expected to bounce back to just over £1bn in the second quarter of this year.
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