The female founders of décor platform My Bespoke Room smashed elitist barriers when they reinvented personalised interior design as an affordable online service. But then they had to battle to raise growth capital
Just nine per cent of UK start-up funding goes to women-run firms and their gender did them no favours when it came to pitching at first, say former L’Oreal executives marketing expert Diana Greenhalgh and engineer Laura Simpson. “We’re a tech business, most investors are men and interior decor is not familiar ground for them either,” they explain. “Presenting in that situation was a skill we had to learn.
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