My Brilliant Weekend in Positano: take your cues from Italian perfumers Marina Sersale and Sebastián Alvarez Murena

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My Brilliant Weekend in Positano: take your cues from Italian perfumers Marina Sersale and Sebastián Alvarez Murena
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From boat rides to ‘miraculous’ little restaurants and handmade sandals, follow in this pair’s footsteps.

Already a subscriber?P artners in business and in life, Marina Sersale and Sebastián Alvarez Murena live between Rome and Positano, where Marina’s family turned their private villa into the now-iconic Le Sirenuse hotel in 1951.

They met in 2001, and with no industry experience, decided to create a fragrance that would capture the hotel and the Amalfi Coast. Eau d’Italie was a hit and has since expanded into bath and body products and 16 more fragrances.Marina Sersale and Sebastián Alvarez Murena, pictured at Le Sirenuse in Positano, are the founders of fragrance brands Eau D’Italie and ALTAIA.| The perfect weekend in Positano starts for us from Rome.

Don’t forget to visit Ceramica Assunta, where you can buy souvenirs from among a wide selection of beautiful, handmade plates and mugs. We can’t have enough of them! They also make great gifts, as we have found that they travel well.In addition to the Eau d’Italie range, the couple have created ALTAIA, a selection of scents inspired by Murena’s Argentinian background. Both are available through

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