Myke Towers discusses his new album, 'La Pantera Negra' ('The Black Panther'), Peso Pluma collaboration and more in a Billboard Español cover story.
Myke Towers photographed by Natalia Aguilera on April 11, 2024 at Soho Beach House in Miami. Grooming by Rachelle Hawkins.
Which explains why tonight it’s quiet inside the SUV as he pulls out a good bottle of Caymus Cabernet from his backpack, pours it into small plastic wine glasses he shares with his publicist and I before playing a few tracks fromAside from Towers’ collaboration with Bunny, their first since “Puesto Pa’ Guerrial” in 2020, there’s a collab with, “who I really like how he understands reggaetón,” Towers says.
Unlike many of his counterparts — who post constantly on Instagram and TikTok about their personal lives, prowess and riches — Towers is famously private. His Instagram account, where he has 12.1 million followers, is devoid of personal content, save for the occasional workout photo, and he rarely and reluctantly speaks about childhood sweetheart Ashley Gonzalez, the mother of his son, Shawn Lucas.
Today, the Warner pact, a distribution deal with full services, has been extended, but Towers’ masters still belong to him and his original co-managers, Orlando “Jova” Cepeda and José “Tito” Reyes, co-owners of Whiteworld. The two signed Towers in 2018, buying his contract from another independent label.
Disciplined in the recording studio and in public, Towers is prolific, consistent and a meticulous songwriter, all traits that have allowed him to stand out and remain relevant in the very crowded field of Puerto Rican urban acts that rose to prominence in the mid-2010s.
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