The NAACP will invest $20 million in a campaign to educate and encourage Black Americans to vote across 12 states in the upcoming presidential election. The initiative includes funding for local chapters, polling and research, texting outreach, radio ads, and mailings.
The group's investment is geared toward educating and encouraging Black Americans to vote across 12 states ahead of the presidential election.The NAACP plans to spend $20 million encouraging Black Americans, a critical voting bloc in the presidential race, to turn out to vote across 12 states this fall.
In seven key battleground states — Arizona, North Carolina, Michigan, Nevada, Pennsylvania, Wisconsin and Georgia — the NAACP will spend $3 million on radio ads in Black communities and $2 million on mailings aimed at pushing voters to the polls. Messaging will urge Black Americans to verify their voter registration, find their polling place, encourage them to vote early, and inform them on how to reach the NAACP if they experience intimidation or suppression at the polls. The group plans to engage more than 14.5 million Black voters.
NAACP Black Voters Election Voting Rights 2024 Presidential Election
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