Nanotargeting Risks: The Urgent Need for Better Privacy Protections

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Nanotargeting Risks: The Urgent Need for Better Privacy Protections
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Our research reveals how few non-PII data items can identify users, urging social media platforms and GDPR to enhance privacy protections.

Authors: Ángel Merino, Department of Telematic Engineering Universidad Carlos III de Madrid {[email protected]}; José González-Cabañas, UC3M-Santander Big Data Institute {[email protected]} Ángel Cuevas, Department of Telematic Engineering Universidad Carlos III de Madrid & UC3M-Santander Big Data Institute {[email protected].

Transactions on Dependable and Secure Computing, PP:1–1, 08 2018. Prabaharan Poornachandran, N. Balagopal, Soumajit Pal, Aravind Ashok, Prem Sankar, and Manu R. Krishnan. Demalvertising: A kernel approach for detecting malwares in advertising networks. In Jyotsna Kumar Mandal, Suresh Chandra Satapathy, Manas Kumar Sanyal, and Vikrant Bhateja, editors, Proceedings of the First International Conference on Intelligent Computing and Communication, pages 215–224, Singapore, 2017. Springer Singapore.

David Dubois, Derek D. Rucker, and Adam D. Galinsky. Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth. Journal of Consumer Research, 43:68–85, February 2016. David Moreno, Alex Moreno, Alex Benlloch, and Bruno Casanovas. De 0 a 100 millones, hawkers. https: //www.youtube.com/watch?v=yTLBykTc1SE#t=26m49s. LinkedIn. Linkedin security. https://security.linkedin.com/, 2023. HackerOne. Linkedin’s bug bounty program. https://hackerone.com/linkedin, 2023. S.

Symposium on Security and Privacy, SP ’08, page 111–125, USA, 2008. Journal on Information Security, 2016:2, Jan 2016. Vaibhav Rastogi, Rui Shao, Yan Chen, Xiang Pan, Shihong Zou, and Ryan Riley. Are these ads safe: Detecting hidden attacks through the mobile app-web interfaces. In NDSS, 01 2016. Gong Chen, Wei Meng, and John Copeland. Revisiting mobile advertising threats with madlife. In The World Wide Web Conference, WWW ’19, pages 207–217, New York, NY, USA, 2019. ACM.

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