Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
Mascots are most often associated with kids' brands and sports (maybe not at the same time in the case of the X-rated 2024The refreshed identity for the Smithfield Foods' restaurant chain, known for its hot dog-eating competition, brings Frankie the Hot Dog to life as a ballsy New Yorker with new illustrations and animations., the Nathan’s Famous rebrand makes much of the hot dog chain's New York origins with the tagline '100% Beef, 100% New York’.
“For us, there was no better spokesperson than the hot dog itself," adds Jason Ashlock, executive creative director at adam&eveDDB New York."We just had to figure out how to make it talk with a New York accent. It was such a fun character to create – both brash and endearing. A real bite of New York.”
A lot of the most successful brand mascots have nostalgia value, and Frankie is no exception. But he's been reinvented for the social media age with a stronger, more identifiable character. Remember that we're in an era that's seen McDonald's score a viral hit by resurrectingNot all brand mascots deserve to be resurrected. Indeed, some hung around way to long. Incredibly, it wasn't until 2002 that Robinson's jam finally retired Golly, and Uncle Ben only rebranded in 2020.
There are several benefits in using a brand mascot when it's done right. Insurance company Geico's Gecko and Comparethemarket.com's meerkat Aleksandr show how brand mascots can make dry industries more fun and approachable. And good brandcan be less dangerous than real celebrities, who will always bring the risk of potential scandal or controversy. Frankie might also cause controversy with his wise-cracking New Yorker ways, but then that's entirely intentional.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Nathan’s Famous Power-Eating Hot Dog Contest Crowns New Winner, Absent Longtime ChampPatrick Bertoletti gobbled up 58 hot dogs to win his first men’s title at the annual Nathan’s Famous Fourth of July hot dog eating contest.
Read more »
Euro 2024: Jude Bellingham added to Nuneaton wallArtist Nathan Parker adds the England star to a famous wall in the Warwickshire town.
Read more »
How Kevin Bacon's famous father encouraged him to be more famousThe Footloose star sought to be more famous than his father
Read more »
'Say It Ain't So, Joe': There is surely no way that Biden can come back from these latest horror showsShoeless Joe Jackson and Joe Biden are worlds and generations apart.
Read more »
Nathan Fillion shares hilarious update from The Rookie season seven setThe John Nolan actor shared a new video on Instagram
Read more »
Nathan Fillion has fans in hysterics with behind-the-scenes video from The RookieThe actor portrays John Nolan in the hit ABC drama
Read more »