Drawing on the 60 million cyclists in the U.S. as potential fans, the upstart NCL (National Cycling League) hopes to create domestic excitement for the sport with a unique format. Teams will include men and women who, while racing separately, will receive equal payouts and combine results for overall team standings. The crit format will
Drawing on the 60 million cyclists in the U.S. as potential fans, the upstart NCL hopes to create domestic excitement for the sport with a unique format.
Honestly, we’re stoked on the concept and can’t wait to see it roll out. Here’s the full press release:Today, the NCL announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American professional cycling is positioned to become one of the most popular sports in the world, and with today’s historical announcement, the sport has a new home—the NCL.
With an eye to shifting the athlete experience, the league has designed its format to ensure gender equality—each team will be composed of men and women who receive equal pay and equal resources. Although men and women will race separately on race day, their results will count equally towards the team’s total score. This balanced approach will create the sort of comprehensive parity that is long overdue in sports and embodies the level of respect and celebration all athletes deserve.
Designed with the fan experience at its core, the NCL is building the sport of tomorrow by tapping into the power of technology to quantify performance, speed, and health. The technology platform will provide fans a direct look into the performance of athletes via wearable technology and virtual ride-alongs during training, qualifiers, and race day. Doubling down on its focus on innovation, NCL races will exist both in the real and virtual world at the same time.
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