The annual conference started about 20 years ago, paused briefly, and then resumed as demand grew for authentic and meaningful cultural experiences.
The Naa Kahidi Dancers are an example of “regenerative tourism,” according to Visit Sitka director Rachel Roy. is returning to Sitka this spring. The three-day event brings together visitor industry leaders from across the country to share ideas about tourism best practices in Indigenous communities.
“And how do you do that in a really good way that honors your community, that honors the people that you’re telling the stories about, and that you are able to really make it a positive experience for everyone?” Roy asked. Rachel Roy says Alaska – especially Sitka – could take a lesson from its immediate neighbor in striking an appropriate balance in heritage tourism.
An important idea for Roy is “regenerative tourism,” or developing practices and infrastructure that enrich both the visitor and local community. She points to Sitka’s extensive trail system as an obvious example, and to one less obvious example: The Naa Kahidi Dancers. The group has been performing in Sitka for almost 30 years, and continues to be a top visitor draw.“What it does for the kids is they’re learning the songs and dances of their clans,” Roy explained.
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