It's time we asked the experts what *really* works, and what's the best option for our skin.
What do you think has led to claims that natural products are ineffectual and synthetic products are bad for us?
Historically, natural alternatives have struggled to keep up with lab-grown chemicals in terms of performance and efficacy, but that's changed says Sarah. “Formulating with natural ingredients has come a long way. When I first started Pai, natural beauty products were nowhere near as sophisticated or high tech as they are now. It’s why natural traditionally had a reputation for not being high performance, but there are some extraordinary natural ingredients available now.
For example, “if the original ingredient is natural to begin with – for example extracted from a flower or fruit – but chemical processing changes it to something different. Is it then still natural?” asks Dr Anjali. Some brands would claim so. “It’s why independent certification is so important as a kitemark of authenticity,” adds Sarah.
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