Boston Celtics coach Joe Mazzulla candidly admits he prefers watching other content over NBA games, citing the league's plummeting viewership. His comments reflect a broader trend of declining interest in the NBA, attributed by some to the league's disconnect with its fans.
Boston Celtics head coach Joe Mazzulla has voiced his displeasure with the NBA 's declining viewership, admitting he'd rather watch anything else. In response to a question about the league's strategy in light of falling ratings, Mazzulla stated he doesn't watch NBA games, finding them unappealing. He acknowledged his role in the problem, saying he's 'just as much of a problem as everyone else'.
Mazzulla's comments coincide with reports of further rating drops, a trend that has persisted for several years. This comes amidst claims that the NBA has lost touch with its fans and alienated regular Americans. NBA Commissioner Adam Silver attributes the decline to a shift in how Americans consume media, pointing to downward trends in viewership for all of cable TV and the major networks. Silver argues that people are increasingly turning to streaming services, even for college basketball, suggesting a fundamental change in sports consumption. However, Mazzulla's sentiment appears to be shared by a growing number of fans who are choosing alternatives to traditional NBA viewing
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