Months after Steve Ballmer purchased the LA Clippers, he reconsidered everything about the franchise. Ten years later, the team will have a modern new look that coincides with the move next season to the Intuit Dome.
offseason of 2019. The Clippers haven't made the Finals, but they cracked the conference finals in 2021 for the first time in franchise history and have been consistent contenders when healthy.
The feedback struck Ballmer."The focus groups are advisory, not definitive," Ballmer told ESPN."But I still listen to them, and I have heard, partially to my surprise, that there is no interest in a name change. I had thought about years ago, before I got the team, but we heard similar reactions back then."
Focus groups and respondents to those fan surveys repeatedly expressed optimism that the franchise was in good hands under Ballmer, officials said. The ship also helped the team preempt any potential copyright claims from Major League Baseball's Seattle Mariners, who have used compass imagery on their art, per league sources.
In a fun touch, the"N" in"Angeles" on the outside of that center-court logo actually points due north, team officials said. The red half-circle above the foul line is a welcome dose of color. The longitude and latitude of the city of Inglewood -- home of the Intuit Dome -- are on the sideline of the court. The overall look is minimalist and sleek.
The Clippers have used black jerseys before, but opted to scrap that look for now."We kept hearing from people that black was overdone," Zucker said.