NBC breaks record $1.25B in advertising sales as Paris Olympics ratings soar

While US athletes nibble on their Olympic gold medals, NBC is celebrating a platinum haul in ad money.

NBCUniversal said Wednesday that it broke its record for advertising sales with its coverage of the Summer Games in Paris , besting the the previous high of $1.25 billion raked in during the last Olympics in Tokyo.

NBC provided some detail on the ad mix for Paris, noting that nearly half a billion dollars in ad revenue came from first-time sponsors.National Association of Black Journalists faces internal ire over Trump Q&AIt also noted that the total number of advertisers was more than double the Tokyo and 2016 Rio games combined.

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