Founded by a former Google exec, Neeva asked people to pay for the service rather than be shown ads.
Recently, it also started showing artificial-intelligence-generated answers to searches.
It will close on 2 June, it says, and users will be able to receive a refund for the unused portion of their subscriptions.Neeva was created by Sridhar Ramaswamy, who worked at Google for 16 years and ran its ad business. Hethe technology sector had become "exploitative" of people's data, something he no longer wanted to be a part of.
They were up against "entrenched organisations with endless resources" and "friction", such as users having to change default search settings, preventing people from switching,"Contrary to popular belief, convincing users to pay for a better experience was actually a less difficult problem compared to getting them to try a new search engine in the first place," they said.The search engine employs about 50 people and, at launch, had raised $77.5m from investors.
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