Exclusive HarrisX survey results show the Netflix ad tier is the service's second most popular plan in the U.S.
Survey results show Netflix’s ad tier is the second most popular of the service’s four subscription plans in the U.S.
If the plan for Netflix’s ad tier was to follow a “crawl, walk, run” progression, as the company’s CFOResults from the latest quarterly streaming survey by HarrisX, shared exclusively with Variety Intelligence Platform, show that Netflix’s ad-supported tier is, as of the end of Q1, the second most common subscription plan for the service among U.S. households of the four tiers Netflix offers.
There are caveats to this estimate, of course — the HarrisX survey covered only the U.S., not Canada, for instance — but it’s not an unreasonable ballpark for the ad plan’s domestic user base.
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