Netflix's ad plans sound like they'll be mini TV shows
's ad-supported service, you might soon see much more interesting adverts. In a bid to woo advertisers, Netflix has been working on a much more targeted ad delivery and might even make these mini-series instead of the same old ads every time., which reports that the streaming giant held key talks with some of the world's most important ad executives at this year's Cannes Lions festival in the South of France.
According to some of the ad executives that spoke with the FT, some of the innovations discussed included"episodic" campaigns. That means that instead of having just one repetitive ad, a campaign could have multiple episodes. Netflix would track which episode you've already seen, and when it's time to serve up another ad, it would then deliver the next in the series.
As the FT notes, that would solve the very common complaint of seeing the same advert again and again, something that you'll encounter on pretty much any ad-supported tier among the world'sThe report also says that those ads could be kept back for specific shows. For example, if you're watching one of the
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