The streaming giant's new password crackdown has left users angry. But despite appearances, Netflix has never been our friend ✒️ _emilybootle
Netflix doesn’t owe its customers kindness – it owes them a service that they pay for
The streaming giant’s new password crackdown has left users angry. But despite appearances, Netflix has never been our friendNetflix has been swamped by competition in recent years, has lost subscribers and raised prices What is love? It’s one of the great questions of human existence. And if you haven’t found the answer yet, through Shakespeare, Lord Byron, DH Lawrence, bell hooks, Nora Ephron, Adele or the John Lewis Christmas advert, you may instead have contented yourself with the answer that came via the officialLovely, isn’t it? A perfectly formed tweet of semi-ironic, semi-sincere sentimentalism with a knowing wink at our shared awareness of modern life’s fundamental mundanity. So romantic.
Until recently, that is, when Netflix remembered that it was not, in fact, somebody trying to convince us of their coolness at a party, but a profit-making business. The company, which was founded in 1997, said last month that account-sharing “undermines our long-term ability to invest in and improve Netflix”, and that they were expecting to roll out paid sharing in the first few months of 2023.
But last night, a document appeared on their website: a set of guidelines, currently only applicable to users in Chile, Costa Rica and Peru, detailing a password crackdown. The document said that users of an account will have to log into the Wi-Fi of the home in which it was set up every 31 days to retain their use of the password –
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