Netflix increases monthly price of its subscription, despite influx of subscribers

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Netflix is increasing the monthly cost of its subscription, despite an influx of subscribers over the past few months.

In the UK, its basic service with adverts will rise to £7.99, while the premium ad-free option will rise to £17.99. The standard tier will remain at £10.99. American and French customers will also be affected.The streaming giant recently amended its pricing to prevent subscriptions being shared. Now an extra fee is charged to have more than one household on the same account - £5 per extra user.

This has been the main drive towards the increase in subscribers. According to Netflix, about 30 percent of sign-ups have been for the cheaper basic plan where it's available.

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