Streaming giant Netflix this week said it's raising the cost of its premium subscription model.
The Netflix logo is seen on an iPhone in Philadelphia, July 17, 2017. Fans anticipating Netflix’s second-ever live event, the reunion of the season 4 cast of “Love Is Blind,” were left waiting for upward of 40 minutes Sunday night, …The change involves the company’s premium subscription plan, with the price rising from $19.99 to $22.99 per month. The premium plan, which includes 4K streaming and no advertisements, is the platform’s most expensive plan.
In May, the company began cracking down on password sharing, a change hated by customers but increased subscriber numbers. A few months later, Netflix removed its original basic tier without ads and replaced it with advertising, now the lowest-priced plan. According to Netflix, it added nearly 9 million subscribers in Q3, an amount not seen since the beginning of the pandemic.
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